The Power of Sports Videos: Unlocking New Value with ScorePlay
The Value of a Slam Dunk: More Than Just Two Points
While a dunk may be worth two points on the court, its impact extends far beyond the scoreboard. In today's digital age, the value of sports content, especially short-form videos, is skyrocketing. With roughly 40% of NBA team revenues coming from TV deals, it's clear that visual content is king. But the story doesn't end there.
The Evolution of Sports Video: From Short Shelf Life to Endless Opportunities
Traditionally, sports videos had a short lifespan, but teams are now finding innovative ways to extend their reach. Brooklyn Nets, for instance, has embraced this new reality, focusing on TikTok and amassing more likes than two other NBA powerhouses combined. Their secret? Centralizing video storage and distribution with ScorePlay, a French startup making waves in the NBA.
ScorePlay: Revolutionizing Video Management for Sports Entities
ScorePlay, with its $13 million funding round in 2025, has attracted notable investors like Giannis Antetokounmpo, Alex Morgan, Kevin Durant's 35V, and Alexis Ohanian. The platform offers a centralized solution for video storage, search, and distribution, catering to the growing demand for sports content. With seven NBA teams already on board and plans to expand further, ScorePlay is set to transform how sports entities manage and leverage their video assets.
The Shift Towards In-House Media Production
As the regional sports network model faces challenges, teams like the Portland Trail Blazers, Utah Jazz, and Washington Wizards are taking media production in-house. This shift is driven by the need to control and maximize the value of their content, especially on platforms like TikTok and TV. The turmoil at Main Street Sports Group, which operates FanDuel Sports Network RSNs, could accelerate this trend, with more teams potentially following suit.
BSE Global's Journey to Cloud-Based Video Management
Even for established franchises like Brooklyn Nets, the increasing volume of video content presented challenges. BSE Global, the parent company of the Nets, initially explored cloud-based solutions to overcome storage limitations. However, they soon realized the platform's potential to streamline processes and enable different departments to utilize video assets effectively. With 600 stakeholders now accessing ScorePlay-stored assets, BSE Global has transformed its video management system.
The Benefits of Centralized Video Management: A Case Study with BSE Global
By moving to a centralized system, BSE Global streamlined processes across various teams, including the Nets, New York Liberty (WNBA), and Barclays Center. This integration allowed for better collaboration and the ability to tap into players as distribution channels. The platform's efficiency has been a game-changer, especially with the growing demand for sports content.
Alexis Ohanian's Search for the Perfect Video Management Solution
Alexis Ohanian, soon after launching Angel City FC in the NWSL, embarked on a quest for an ideal video management platform. Disappointed with existing options, he considered building his own solution. However, his path led him to ScorePlay, which was primarily working with soccer clubs in France at the time. Ohanian later introduced ScorePlay to his TGL team and Athlos, a track league, where it became the 'central nervous system' for video management and distribution.
The Future of Sports Video: AI-Powered Personalization
Ohanian envisions a future where AI-based person identification and event tagging enhance the power of centralized video databases. This technology could revolutionize fan engagement, with personalized content delivered to fans' phones, featuring images and highlights from events they've attended. The possibilities are endless, and ScorePlay is at the forefront of this exciting evolution in sports video management.
